philosophy

Results-oriented and with comprehensive experience, I’m accustomed to surpassing expectations in deadline-driven environments. I use a data-driven and analytical approach to create effective solutions to best serve humans, while leading a design project from concept to launch. I’m passionate about increasing equity, accessibility, and diversity through design and leadership. I love typography and color.

experience

SFMOMA
(San Francisco Museum of Art)

Senior Designer II
Jan 2022–July 2022

 

  • Temporary six-month position covering staff leave

  • Established identities and innovative label strategies for exhibitions

  • Improved communication by identifying issues, modifying protocols, and

    creating email templates with ActiveCampaign

  • Made visitor orientation more sustainable and legible across languages

Freelance

Graphic Designer, Creative Director
July 2007–present

 

  • Serve a broad clientele, including independent businesses, non-profit organizations, a Fortune 500 company, and various government departments

  • Design ready-for-production identity systems, packaging, web content, and print pieces 

  • Collaborate with clients to generate early concepts and explorations 

  • Offer consultation and guidance to improve and mature existing assets

Oakland Museum of California

2D Exhibit Designer
Jan 2018–Apr 2021

Graphic Designer
July 2014–Dec 2017

Associate Graphic Designer
Jan 2010–Jun 2014

 

  • Lead designer on award-winning museum exhibitions, including annual Día de los Muertos celebrations, The World of Charles and Ray Eames, All Power to the People: Black Panthers at 50, and Dorothea Lange’s photography

  • Generated unique, custom identities to express and reflect the cultural, anthropological, and societal impact and intention for each exhibition across art, science, history, and integrated disciplines

  • Designed content for a wide array of formats, including marketing assets, web design, print pieces, educational materials, experiential, and 3D spaces; staff consultant on brand extension and special projects

  • Developed the design system and institutional processes for exhibitions and projects implementation

  • Collaborated with curatorial leadership, external stakeholders, project managers, executives, and consultants

  • Mentored and led junior designers and interns; trained incoming team members

  • Evaluated and participated in user research: qualitative and quantitative, formative, remedial, and summative

  • Institutional NPS ranged from +70 to +80 throughout tenure; Dorothea Lange: Politics of Seeing garnered +100 NPS

Academy of Art University

Adjunct Professor
July 2007–present

 

  • Wrote lesson plans, designed resources, and taught coursework for the introductory Principles of Design class

  • Coordinated guest critics and effectively managed a large group of multilingual students

Yerba Buena Center for the Arts

Graphic Designer/Preparator
June 2010–Jan 2012

 

  • Branded, designed, produced, and installed large- and small-scale graphics in a quick turnaround

  • Engaged as interim marketing graphic designer, producing collateral, ads, and event materials

Leo A Daly

Jr. Marketing Coordinator
Sept 2007–Jan 2009

 

  • Created RFQ proposals, presentations, and event materials for architecture/engineering/design firm

  • Wrote, edited, maintained, and organized text and image assets inside a system-wide database

education

Brainco

Certificate in graphic design: 2009

(The Minneapolis School of Advertising and Design)

 

Boston University

B.S. Journalism, magazine track; French minor: 2001

(Massachusetts)

about me

In another lifetime, I managed an independent record store full of anti-authoritarians in Austin, Texas. I taught English (and learned a little Chinese) in Shaanxi province, China for half a year. I am proficient in French and some American Sign Language, and I am beginning Korean. I have an innate skill for retaining celebrity knowledge (invaluable to any trivia team!). In my spare time, I run Lake Merritt, Oakland and around the world; and I read trashy novels.

tools

I’m always learning.

UX/UI studies underway in my free time!

 

Adobe InDesign, Illustrator, Photoshop, Acrobat, Figma, Sketch, Zeplin, CSS, GitHub, ArcGIS, Mapbox, VectorWorks, Smartsheet, FileMaker, Microsoft Word, Excel, PowerPoint, Apple Keynote, pencil and paper, and all your standard office software.